Knit throw and a blue ceramic vessel on a walnut table in warm window light.
Press

Press kit

Bios, boilerplate, facts, and contacts for journalists covering X Enterprises and the products we make. Tim Mushen is founder and CEO.

Since 2017

Founded by Tim Mushen in Seattle. One founder, one entity: X Enterprises, LLC.

Our own ideas

Every product started as our own idea. We originate it, build it, and bring it to market ourselves.

Made and kept

Every product in the portfolio was built in-house and is still run by the people who made it. Not sold, not spun out.

Style guide

How to refer to us

Use these approved forms on first reference and in bylines.

Company (first mention)

X Enterprises

Not “X Enterprise” or “XEnterprises”.

Founder (first mention)

Tim Mushen, founder and CEO of X Enterprises

One founder. Do not refer to co-founders.

Subsequent mentions

Mushen / the company / X Enterprises

Surname only is fine after first reference.

Website

https://x.enterprises

Omit www.

Founder

The founder

Tim Mushen

Founder and CEO, X Enterprises

Sole founder. Copy the bio length that fits the piece. Short for bylines and captions, long for profiles and press releases.

Preferred credit:
Photo courtesy of X Enterprises / Tim Mushen

Short bio

Bylines, speaker intros, image captions, social posts

Tim Mushen is the founder and CEO of X Enterprises, a private portfolio of software products built and run from Seattle since 2017.

~23 words

Medium bio

Article author boxes, podcast guests, conference programs

Tim Mushen is the founder and CEO of X Enterprises, a private portfolio of software products. Since 2017 the company has originated, built, and run every product it makes, from Seattle. He writes about niche markets, SEO, and shipping products the company will keep.

~44 words

Long bio

Press releases, feature profiles, about-the-author pages

Tim Mushen is the founder and CEO of X Enterprises, a private portfolio of software products and niche brands based in Seattle. Since 2017 the company has originated, built, and run every product on x.enterprises. Nothing has been sold or spun out. Mushen has been building for the web for over thirty years and describes the through-line as craft: how a page loads, how a sentence reads, how a product holds up over time. He writes about niche brand building, SEO, and running more than one product at a time. He is available for interviews on those topics.

~98 words

Quote attribution

Use after quotes in press releases and articles

Tim Mushen, Founder and CEO of X Enterprises

Short form: Tim Mushen, Founder & CEO, X Enterprises

Expert topics

Good angles for interviews, features, and contributed articles

Niche brand buildingSEOBuilding and running a portfolio of software productsBuilding products to keepSaaS marketing, strategy, and development
Company

Boilerplate

Boilerplate for the “About X Enterprises” section at the end of releases, plus a longer company description for articles.

Press release boilerplate

Standard “About X Enterprises” block at the end of releases

About X Enterprises X Enterprises is a private portfolio of software products based in Seattle. Every product started as the company's own idea and was built in-house. Every one is still run by the people who made it. Founded by Tim Mushen in 2017. See the portfolio at https://x.enterprises.

~49 words

Company description (articles)

Longer background paragraphs in features and explainers

X Enterprises is a private portfolio of software products and niche brands based in Seattle. Since 2017 the company has originated, built, and run every product it makes. Nothing has been sold or spun out. Founded by Tim Mushen, who has been building for the web for over thirty years. Writing appears at https://x.enterprises/insights.

~54 words

Fact sheet

Company

X Enterprises

Legal name

X Enterprises, LLC

Founded

2017

Headquarters

Seattle, Washington, USA

Founder & CEO

Tim Mushen

Model

Originate, build, operate; makes and keeps its own products

Focus

Software products and niche brands

Website

https://x.enterprises

Press email

hello@x.enterprises

Press phone

+1 (425) 324-3243

Contacts

Contact

For interviews, fact checks, embargoed briefings, and image requests. Primary contact is founder Tim Mushen.

Media contact

Tim Mushen · Founder & CEO
Put Press in the subject line.

Email press Call
Assets

Brand assets

Logo and mark (PNG) for editorial use. Do not alter proportions, recolor, or add effects. Vector SVG exports are not published yet. Email press for print-critical needs.

Near black
#0a0a0a
Stone
#EDE4D5
Brand blue
#1B6BB5
White
#ffffff

Products you can cite

Selected products journalists can reference. The full list is on the portfolio page.

X Enterprises

A private portfolio of technology products. Made and kept in Seattle since 2017.