AI-enhanced writing assistance that helps you craft compelling content with creativity and ease.
Contention
Amplify your ability to communicate effectively
The Opportunity
Writers and content creators struggle with writer's block, inconsistent tone, and time-consuming editing. We saw an opportunity to build an AI writing tool that enhances rather than replaces human creativity—helping writers find their voice faster.
Project Details
- Industry
- AI & Content Creation
- Core Offerings
- AI Writing Assistant, Content Enhancement, Style Optimization
Discovery Phase
Interviewed professional writers, content marketers, and editors to understand their workflow challenges and AI tool frustrations.
Brand Creation
Developed a sophisticated, writer-focused brand that emphasizes collaboration between human creativity and AI assistance.
Product Build
Built advanced language models fine-tuned for creative enhancement, with intuitive editing tools and real-time suggestions.
The Result
Contention has become a trusted companion for writers who want AI assistance without sacrificing their unique voice. The tool helps creators produce better content faster while maintaining authentic, human-centered writing.
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